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Head of Content

Observe.AI

Observe.AI

United States · Remote
Posted on Tuesday, April 30, 2024
About Us
Observe.AI is the fastest way to boost contact center performance with live conversation intelligence. Built on the most accurate AI engine in the industry, Observe.AI uncovers insights from 100% of customer interactions and maximizes frontline team performance through coaching and end-to-end workflow automation. With Observe.AI, companies can act faster with real-time insights and guidance to improve performance, from more sales to higher retention.
Observe.AI is trusted by hundreds of customers and partners, including Pearson, Accolade, Group 1 Automotive, Southeast Trans, and Public Storage. Our recent $125 million Series C led by Softbank Vision Fund 2 with participation from Zoom Video Communications, Inc., brings our total funding to date to $213M, with investments from Menlo Ventures, Next47, NGP Capital, Emergent Ventures, Scale Ventures, Nexus Ventures, and Y-Combinator. For more information, visit www.observe.ai.
The Opportunity:
As Head of Content Marketing, you will lead our content team at Observe.AI to connect with customers throughout the buyer journey. You’ll set the vision for and scale our entire content function as Observe.AI launches an entirely new category within the Contact Center space. Manage initiatives support thought leadership, customer acquisition, product launches, and organic growth. You’ll own Observe.AI’s full-funnel strategy, oversee a team of content contributors (in-house and outsourced), and collaborate across functions to develop the content roadmap. Key metrics to gauge success of your investments include brand awareness and pipeline generation. The ideal candidate will have a player-coach mindset, with the ability to lead and manage a team while rolling up their sleeves as needed to get stuff done.

What you will be doing:

  • Develop a world-class content presence to support Observe.AI’s category creation efforts
  • Work cross-functionally with demand generation, partner marketing, and product marketing to create and manage the content roadmap and calendar.
  • Own and scale a full-funnel content strategy, from architecting the plan, to writing and overseeing content across channels, to executing on distribution plans and reporting on metrics
  • Manage content distribution strategy for organic and paid programs (in tandem with the demand generation team).
  • Own overall content budget including tools, content freelancers and agencies.
  • Maintain tone of voice, style, and messaging consistency across website, lead generation assets, email, social media and external communications.
  • Grow, mentor, and lead a world-class content team for long-term success
  • Own measurement and reporting KPI’s on content performance.

Who you are:

  • 8+ years of experience in content marketing
  • 3+ years of experience in managing direct reports
  • Deep understanding of B2B demand generation, content production and sales funnels
  • Experience in supporting integrated campaigns spanning cross-functional marketing teams
  • Ability to contribute towards organic and paid customer growth
  • Strong understanding of SEO and website strategy
  • Knowledge of contact center industry a plus, but not required
  • Experience with multi-channel channel content creation
  • Strong communications skills and story-telling abilities
Compensation, Benefits and Perks
Competitive compensation including equity
Excellent medical, dental, and vision insurance options
Flexible time off
Generous holidays and parental leave policies
401K plan
Learning & Development fund to support you in your continuing education journey and professional development
Fun events to drive towards our culture supporting a community of Connect, Collaborate, Celebrate
Our Commitment to Inclusion and Belonging
Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Observe AI does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups are strongly encouraged to apply.
If you are ambitious, make an impact wherever you go, and you're ready to shape the future of Observe.AI, we encourage you to apply. For more information, visit www.observe.ai.