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Senior Manager, Integrated Marketing

Observe.AI

Observe.AI

Marketing & Communications
United States · Remote
Posted on Tuesday, April 30, 2024
About Us
Observe.AI is the fastest way to boost contact center performance with live conversation intelligence. Built on the most accurate AI engine in the industry, Observe.AI uncovers insights from 100% of customer interactions and maximizes frontline team performance through coaching and end-to-end workflow automation. With Observe.AI, companies can act faster with real-time insights and guidance to improve performance, from more sales to higher retention.
Observe.AI is trusted by hundreds of customers and partners, including Pearson, Accolade, Group 1 Automotive, Southeast Trans, and Public Storage. Our recent $125 million Series C led by Softbank Vision Fund 2 with participation from Zoom Video Communications, Inc., brings our total funding to date to $213M, with investments from Menlo Ventures, Next47, NGP Capital, Emergent Ventures, Scale Ventures, Nexus Ventures, and Y-Combinator. For more information, visit www.observe.ai.
The Opportunity:
Observe.AI is looking for a Senior Integrated Marketing Manager to elevate our campaigns and programs across all channels. From crafting high-level campaign strategies to meticulously overseeing launch details, you will spearhead the execution of our initiatives. As a vital link between marketing teams, you will ensure seamless coordination to create impactful campaigns and customer journeys.

What you will be doing:

  • Understand the ideal buyer persona and build connected buying journeys that strategically highlight the advantages and solutions offered by Observe.AI.
  • Transform the integrated campaigns strategy into funnel-focused initiatives to engage, acquire, and convert throughout the sales funnel.
  • Develop a comprehensive cross-channel campaign that enables our field, partner, demand gen, and ABM marketers with assets to drive consistent messaging across channels.
  • Forecast, measure, analyze, and report on the impact of campaign activities.
  • Forge strong collaboration with cross-functional teams to ensure a synchronized effort to effectively reach targets.

Who you are:

  • 6+ years of experience managing integrated marketing campaigns in a B2B SaaS environment.
  • Proven track record of developing and executing successful multi-channel marketing campaigns.
  • Exceptional ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions.
  • Creativity in developing engaging and innovative campaign ideas that resonate with target audiences.
  • Strong ability to interpret data, extract insights, and drive campaign improvements.
Compensation, Benefits and Perks
Competitive compensation including equity
Excellent medical, dental, and vision insurance options
Flexible time off
Generous holidays and parental leave policies
401K plan
Learning & Development fund to support you in your continuing education journey and professional development
Fun events to drive towards our culture supporting a community of Connect, Collaborate, Celebrate
Our Commitment to Inclusion and Belonging
Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Observe AI does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups are strongly encouraged to apply.
If you are ambitious, make an impact wherever you go, and you're ready to shape the future of Observe.AI, we encourage you to apply. For more information, visit www.observe.ai.