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VP, Marketing

Verusen

Verusen

Marketing & Communications
Atlanta, GA, USA
Posted on Wednesday, November 1, 2023

Verusen is a leading technology company that uses artificial intelligence to provide visibility, digitization and prediction of materials data and inventory for complex supply chains. The company’s AI software harmonizes disparate material data across ERP instances/systems while providing accurate MDM across the enterprise to optimize inventory costs. Intelligent controls enforce inventory procedures to help prevent future inventory spikes, while predictive capabilities optimize allocation and procurement needs. The result is a data foundation you can trust to move quickly to innovate and support related Industry 4.0 initiatives.

Verusen is venture-backed by leading investors from San Francisco to Boston, and is a Signature Company at Georgia Tech’s Advanced Technology Development Center (ATDC). Partnerships including SAP and Accenture. Verusen is a portfolio company of SAP.iO.

As the VP of Marketing for Verusen, you will lead all aspects of our marketing efforts to drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing and implementing a comprehensive marketing strategy, managing a team, and collaborating with cross-functional departments to achieve business objectives.

Job Responsibilities:

  • Develop a clear and data-driven marketing strategy that aligns with Verusen's growth objectives.
  • Set clear marketing goals and KPIs to measure the effectiveness of marketing campaigns.
  • Continuously analyze market trends and competition to identify opportunities for growth.
  • Build and manage a high-performing marketing team, including hiring, training, and mentorship. Foster a collaborative and creative environment within the marketing department. Set clear expectations, provide feedback, and track individual and team performance.
  • Shape and maintain Verusen's brand identity, ensuring consistency across all marketing channels.
  • Develop and execute brand awareness campaigns to enhance the reputation and visibility in the industry.
  • Lead the development of high-quality content that engages and educates the target audience.
  • Collaborate with the content team to create blog posts, whitepapers, videos, and other content assets.
  • Implement a content distribution strategy to maximize reach and engagement.
  • Manage digital marketing efforts, including SEO, SEM, email marketing, and social media. Optimize the company's online presence to drive inbound traffic and conversion.
  • Track and analyze digital marketing performance to make data-driven decisions
  • Collaborate with product and engineering teams to develop product marketing strategies. Communicate the value and benefits of our software products to the target market.
  • Create and maintain product marketing collateral.
  • Monitor and report on marketing performance, using data to make informed decisions. Provide regular updates to the executive team on marketing initiatives, results, and ROI.

Job Requirements:

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • Proven experience in a senior marketing role in a B-round or later-stage software startup.
  • Strong knowledge of software and SaaS marketing strategies.
  • Supply Chain knowledge is preferred
  • Exceptional leadership and team management skills.
  • Excellent analytical and problem-solving abilities.
  • Proficiency with marketing analytics tools and technologies.
  • Strong communication and presentation skills.

Commitment to Diversity and Inclusion

At Verusen, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, national origin, age, physical and mental disability, sexual orientation, gender identity and/or expression, status as a veteran and any other characteristic protected by applicable law. We respect and seek to empower each individual and support a diverse culture, perspectives, skills, and experiences within our workforce. We believe that diversity and inclusion among our teammates are critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.