WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize the promise of technology in today’s overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.

As a Marketing Director, your main goals are to win market awareness and to generate sales pipelines through planning and executing appropriate marketing campaigns. You will be also required to communicate with sales team to thoroughly understand sales target, territory and strategy. Since marketing team covers wide range of tasks such as events, webinars, sites, social, paid media, showcase, contents, MA, and lead managements with small number of members, you are expected to be a multi-task player.

Your performance will be defined by achievement on pipeline contribution and other marketing objectives. You will report to Country Manager in our Tokyo office.

Job Description:

· Proactive and frequent business partnership to sales leaders to define the marketing strategy which aligns with the sales team’s Go-To-Market strategy in order to acquire market awareness as well as quality leads.

· Lead acquisition and key person search through event sponsorship, planning of events hosted by WalkMe and co-hosted with partners, media tie-ups, outbound initiatives with inside sales, etc.

· Campaign planning and execution. Main focus will be owned media promotion including content creation, email marketing, website traffic, blogs, and socials.

· Create reports for territory coverage, lead conversion, and campaign performance.

· Pipeline creation for inside sales and field sales team.

· Hands-on marketing operations including lead uploads, landing page creation, and marketing automation.

Requirements:

· 5+ years of experience in B2B marketing in technology company or equivalent.

· Experience in operation with Salesforce/Pardot (or other equivalent applications) will be welcomed.

· Comfortable working in a fast-paced and dynamic environment.

· Good understanding in B2B sales environment and SaaS business.

· Have experience navigating through organizations, doing deep discovery and speaking to multiple decision makers.

· Fluency in Japanese and business level English