Fortra is looking for a Product Marketing Lead with a background in security to help grow product line sales. In this individual contributor role, you will work cross-functionally to establish compelling product positioning, messaging and differentiation. This role will own aspects of product marketing including go-to-market strategy, product launches, product & thought leadership content, demand generation support, and sales enablement. You’ll work in tight partnership with our Marketing, Sales, Sales Engineering and Product Management teams. This is a key member of the marketing team, providing market insights and actions that will drive continued growth for this product line.

WHAT YOU’LL DO

• Align closely with sales and channel managers in order to deliver the content, marketing programs, and resources to best drive results and growth of the product line
• Ongoing monitoring and analysis of industry trends and competitive landscape to inform differentiation and messaging
• Maintain an active understanding of key competitors to optimize Fortra’s competitive positioning and to actively assist the sales organization in winning competitive deals
• Develop and/or refine buyer personas to inform messaging, go-to market strategy and campaign development
• Ensure positioning and messaging resonates with target market and go-to-market strategy and aligns cross-departmentally with demand generation and product management initiatives
• Support demand generation with content ideas to engage with target market and prospects
• Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success.
• Work closely with Product Management to ensure consistent product positioning and well-coordinated product launches. Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
• Serve as subject matter expert for product line
• Gather customer insights to inform product positioning and messaging
• Focus on the overall customer experience and journey, ensuring Fortra products and services are positioned to solve the most compelling customer needs
• Support for Analyst Relations and Public Relations via responses, briefings, and technical storytelling

QUALIFICATIONS

• Three to five years of experience with B2B software and cybersecurity preferred.
• Five years of B2B Product Marketing, Product Management, or Technical Sales background or experience required; previous threat research or security operations experience a plus
• Bachelor’s degree in marketing, business, cybersecurity or related field.
• Excellent oral, written and presentation /public speaking skills.
• Technical evangelist skills preferred
• Demonstrated excellence in project management.
• Strong time management skills and manages multiple priorities within tight time constraints.
• Uber collaborative with sales, pre-sales, marketing, and project management.
• Do-what-it-takes mindset to execute against strategy and always help sales.
• Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.

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