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Product Marketing Manager



Marketing & Communications, Product
United States · Remote
Posted on Friday, April 26, 2024

About AppOmni

AppOmni is leading the cybersecurity and AI revolution. We created the category called SaaS security posture management (SSPM). And now, over 25% of the Fortune 100 and many global companies are using our platform to overcome challenges such as SaaS application attacks, sensitive data exposure, insider threats, and so much more. Our mission is to prevent SaaS data breaches by securing the applications that power the enterprise.

About the Role

This is an exciting opportunity to join a fast growing company whose product is already deployed by 25% of Fortune 100 companies. We are looking for a dynamic, results-driven Product Marketing Manager (PMM) to join our growing team. The ideal candidate will have a strong background in product marketing within the cybersecurity, cloud, and SaaS industries. This role demands a balance of creativity, writing prowess, and a keen understanding of our customers and market. This PMM will play a crucial role in shaping our product messaging, refining customer feedback programs, differentiating our solutions in the market through messaging, and building enablement for our sales team.

What You’ll Do

  • Messaging and Positioning: Craft compelling messaging and positioning that reflects customer insights and market research to uncover needs, preferences, and trends. Utilize these insights to differentiate AppOmni in the competitive landscape ensuring our value proposition resonates clearly with our target audiences through our content, website, and other channels.

  • Competitive Analysis: Conduct detailed analysis of competitors and incumbents in the SSPM market, identifying their strategies, strengths, weaknesses, and market positioning. Use this knowledge to differentiate AppOmni and help the demand team develop targeted marketing campaigns and plays.

  • Market Education and Thought Leadership: Use market research and customer insights to lead educational and thought leadership initiatives. Drive awareness and amplify AppOmni's expertise and contributions to the SaaS security space, reinforcing our position as a market leader.

  • Customer Advocacy: Develop and manage a customer advocacy program that nurtures relationships with key customers, encourages testimonials and case studies, and amplifies positive customer experiences across marketing, product, and sales channels.

  • Sales Enablement and Support: Create and refine sales enablement materials based on customer feedback and competitive insights. Equip the sales team with the knowledge and tools they need to effectively communicate AppOmni's value and address customer concerns.

  • Product Launch Management: Assist with the planning and execution of product launches, coordinating across product, sales, and marketing teams to ensure successful market entry and adoption. This includes defining launch objectives, developing launch strategies, creating compelling launch content, and measuring launch impact to continuously refine our go-to-market approach.

What We’re Looking For

  • 5+ years of experience in product marketing, market research, or a related field, preferably in the cybersecurity or SaaS industry.
  • Demonstrated ability to develop effective marketing strategies and sales enablement materials.
  • Strong analytical skills and the ability to translate complex concepts into clear, concise, and compelling messaging.
  • Excellent written and verbal communication skills.
  • Proven track record of working cross-functionally with product, sales, and marketing teams.
  • Bachelor's degree in Marketing, Business, or a related technical field. A Master's degree is a plus.


Our flexible, remote-first team is collaborative and supportive as we move quickly to research and develop new ideas, deliver new features to our customers, and iterate on ideas and innovations. We accomplish this by focusing on our five core values: Trust, Transparency, Quality, Customer Focus, and Delivery. Our team is determined to make a difference to positively impact our way of life by securing the technology that is changing the world.

AppOmni is proud to be Certified by Great Place to WorkⓇ, as we seek to build a culture where all employees feel appreciated and supported, especially with clear and honest leadership, employee recognition, and an environment that fosters innovation and collaboration.

We believe diversity fuels innovation and drives growth by bringing a wealth of different perspectives and skills. We’re committed to fostering an inclusive environment where every employee feels valued, heard, and empowered to reach their full potential. Join us in building a workplace where we can all thrive.

Compensation & Benefits

AppOmni is committed to supporting our employee’s financial, professional and personal well-being. To do this, we take a holistic view of compensation, one that values not just the immediate financial package, but also long-term growth of both our employees and our company. We're committed to pay equity and transparency and encourage all candidates to discuss their salary expectations with us early in the application process.

Our total rewards package includes the following:

  • Base Salary: The annual base salary compensation range in the U.S. for this role is: $138,000 - $190,000 USD. Final offer amounts are determined by factors such as the final candidate’s skills, qualifications, and experience, as well as business considerations and peer compensation.
  • Stock Options: Our vision is to not just grow as a company but to grow together. By offering stock options, we are inviting you to be an integral part of our journey forward.
  • Benefits: The many benefits of employment with AppOmni include working remotely, new hire home office / computer equipment stipend, generous paid time off, paid company holidays, paid floating holidays, paid parental leave, paid sick time and paid family leave for applicable states, health insurance - medical, dental, and vision with HSA option, LifeWorks Employee Assistance Program, company-provided life insurance, AD&D, STD/LTD and additional supplemental life insurance options, 401(k) and Roth retirement saving accounts, and a monthly wellness benefit reimbursement. All benefits are subject to eligibility requirements and plan details.

This is a position we recruit for on an ongoing basis so there is no set application deadline.

AppOmni is an equal-opportunity employer. Applicants will not be discriminated against because of race, color, creed, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity or expression, age, religion, disability, pregnancy, marital status, veteran status, medical condition, genetic information, or any other characteristic protected by law. AppOmni is also committed to providing reasonable accommodations to qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at