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Senior Director, Growth Marketing



Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Tuesday, April 30, 2024

About AppOmni

AppOmni is leading the cybersecurity and AI revolution. We created the category called SaaS security posture management (SSPM). And now, over 25% of the Fortune 100 and many global companies are using our platform to overcome challenges such as SaaS application attacks, sensitive data exposure, insider threats, and so much more. Our mission is to prevent SaaS data breaches by securing the applications that power the enterprise.

About the Role

This is an exciting opportunity to join a fast growing company whose product is already deployed by 25% of Fortune 100 companies. We are looking for a dynamic growth marketing leader to join our growing team. The ideal candidate will have a strong background in demand marketing within the cybersecurity, cloud, and SaaS industries in leadership roles. The position demands a balance of creativity, go to market strategy, and a keen understanding of our customers, competitors, and market. This key leadership role reporting to the CMO will play a crucial role in shaping strategic, repeatable pipeline generation campaigns, creating data-driven marketing programs, and driving a strong customer-centric marketing culture.

What You’ll Do

  • Build marketing strategy, manage talent and own the operational processes spanning all stages of the marketing funnel for worldwide growth marketing
  • Drive all digital channels for both pipeline and awareness initiatives
  • Grow the database of marketable contacts in AppOmni’s ICP and drive creative ways to engage audiences
  • Deliver pipeline goals through proven channels, low-risk/high-value experimentation, optimization and continuous activation of new channels
  • Actively manage budget to drive profitable customer acquisition at scale, utilizing insights to continuously reallocate spend and optimize return on investment
  • Use marketing and SDR metrics to clearly articulate performance in QBRs and board updates
  • Drive the BOM for product launches, market whitespace penetration, customer expansion and special pipeline gen programs
  • Work with sales leadership to define the growth plan, channel mix, data and analytics to achieve the company’s pipeline strategy
  • Serve as a thought leader on tracking and lead management infrastructure - partnering with sales ops, content marketing, and product marketing functions to evolve and continually scale our growth marketing engine
  • Assess campaign ROI, adjust tactics, and allocate resources efficiently to optimize the budget and program performance
  • Oversee the Growth Marketing teams development, influence, ownership, and scope - instilling discipline, best practices, and consistency for scalability
  • Hire, develop and lead an engaged and high performing marketing team

What We’re Looking For

  • Experience (6+ years) building and growing the demand marketing function in startups and/or public companies.
  • Creative problem solving with a metrics-driven mindset to question assumptions, shift priorities and budget, and to drive process improvements.
  • Demonstrated strategic experience thinking through the marketing mix, awareness vs. demand generation approaches, and the ability build, measure, and evolve campaign strategy from scratch
  • Build lead generation strategy through paid digital platforms, channels and DSPs (SEM, SEO, ABM, Display, and Paid Social)
  • Hands-on experience configuring and using marketing tech stack including HubSpot, SFDC, ABM platforms, and sales enablement tools
  • Experience with the cybersecurity space and proven ability to hire, manage and inspire a team of marketing professionals
  • Strong executive and board level communicator with the ability to convey complex ideas with clarity and confidence
  • Ability to work with and present clearly to all levels of Sales leadership
  • Excellent verbal, written communication and presentation skills with the ability to story tell and communicate key points to partners and internal stakeholders
  • Management experience leading five or more demand marketers and a passion for coaching and mentoring to drive a high-performance culture
  • Ability to set and manage OKRs and goals for the team and at the individual level to align with company strategy and priorities
  • Excellent team player and listener who values input and can earn stakeholder confidence quickly and exert influence
  • Hands on experience managing seven-figure annual budgets in high-growth, innovative marketing organizations with the ability to evolve marketing strategies
  • Demonstrated operational discipline by managing marketing operations within budget guidelines with minimal variance


Our flexible, remote-first team is collaborative and supportive as we move quickly to research and develop new ideas, deliver new features to our customers, and iterate on ideas and innovations. We accomplish this by focusing on our five core values: Trust, Transparency, Quality, Customer Focus, and Delivery. Our team is determined to make a difference to positively impact our way of life by securing the technology that is changing the world.

AppOmni is proud to be Certified by Great Place to WorkⓇ, as we seek to build a culture where all employees feel appreciated and supported, especially with clear and honest leadership, employee recognition, and an environment that fosters innovation and collaboration.

We believe diversity fuels innovation and drives growth by bringing a wealth of different perspectives and skills. We’re committed to fostering an inclusive environment where every employee feels valued, heard, and empowered to reach their full potential. Join us in building a workplace where we can all thrive.

Compensation & Benefits

AppOmni is committed to supporting our employee’s financial, professional and personal well-being. To do this, we take a holistic view of compensation, one that values not just the immediate financial package, but also long-term growth of both our employees and our company. We're committed to pay equity and transparency and encourage all candidates to discuss their salary expectations with us early in the application process.

Our total rewards package includes the following:

  • Base Salary: The annual base salary compensation range in the U.S. for this role is: $174,250 - $235,750 USD. Final offer amounts are determined by factors such as the final candidate’s skills, qualifications, and experience, as well as business considerations and peer compensation.
  • Stock Options: Our vision is to not just grow as a company but to grow together. By offering stock options, we are inviting you to be an integral part of our journey forward.
  • Benefits: The many benefits of employment with AppOmni include working remotely, new hire home office / computer equipment stipend, generous paid time off, paid company holidays, paid floating holidays, paid parental leave, paid sick time and paid family leave for applicable states, health insurance - medical, dental, and vision with HSA option, LifeWorks Employee Assistance Program, company-provided life insurance, AD&D, STD/LTD and additional supplemental life insurance options, 401(k) and Roth retirement saving accounts, and a monthly wellness benefit reimbursement. All benefits are subject to eligibility requirements and plan details.

This is a position we recruit for on an ongoing basis so there is no set application deadline.

AppOmni is an equal-opportunity employer. Applicants will not be discriminated against because of race, color, creed, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity or expression, age, religion, disability, pregnancy, marital status, veteran status, medical condition, genetic information, or any other characteristic protected by law. AppOmni is also committed to providing reasonable accommodations to qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at