• Strategize, execute, and optimize data-driven paid media campaigns through a digital agency, and be responsible for achieving the goals for reach, leads and pipeline through digital media buying, native advertising, paid social media, etc.
• Own the planning, execution, in-depth analysis, optimizations, reporting and results of digital paid media campaigns
• Analyze customer journeys, devise hypotheses and run A/B tests to increase performance in collaboration with the Digital Agency, the Product Marketing, Design and Conversion Rate Optimization teams
• Conduct competitive media landscape analyses and identify opportunities for our brands
• Be responsible for creating copy and guiding the design team on the visual representation that would capture the attention of users, as well as maximize brand engagement and business results
• Identify opportunities to drive higher quality leads in collaboration with the sales team by monitoring lead volume, quality, conversion rates, etc.
• Build, analyze, and present performance reports together with the digital agency
• Ensure tracking and integration between necessary systems is efficient and provides maximum insights to the business
• Oversee paid media budget, ensuring execution against business goals, as well as collaborate with the Finance and Accounting teams on proper documentation

• Extensive digital marketing experience and at least 2 years of deep, hands-on digital paid media marketing experience:
• Experience with Facebook, Twitter, LinkedIn, premium media buying is a must
• Demonstrated experience with working with large data sets and complex analyses
• Proven track record of managing large global budgets and driving growth through premium media buying, native advertising and paid social media channels
• Intermediate to advanced knowledge of Google Analytics
• Experience analyzing customer journeys, identifying opportunities to increase traffic quality and conversion rates, as well as rolling out and analyzing the results of A/B tests
• Experience collaborating with a sales team on improving lead quality is a plus
• Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key

Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!