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Vice President, Product Marketing



Marketing & Communications, Product
Remote · United States
Posted on Thursday, September 28, 2023

Introduction to Demandbase:

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and we allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee can bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

Demandbase seeks a highly experienced and visionary Vice President of Product Marketing to join our dynamic team. As the VP of Product Marketing, you will be pivotal in shaping our product positioning, messaging, and go-to-market strategies. You will lead a lean team of passionate product marketers and collaborate closely with cross-functional teams to drive the success of our products in the market.

What you’ll be doing:

  • Product Positioning and Strategy: Develop and execute portfolio, product, and platform positioning, messaging, and go-to-market strategies that differentiate Demandbase's solutions in the competitive B2B marketing technology landscape and align to the corporate brand narrative.
  • Team Leadership: Lead, mentor, hire, and inspire a high-performing team of best-in-class product marketers, fostering a culture of innovation, collaboration, and excellence.
  • Market Analysis: Stay ahead of industry trends and competitive dynamics, providing insights and recommendations for product development and strategic decision-making.
  • Product Launches: Plan and execute successful product launches, coordinating efforts across marketing, sales, and product teams to maximize product adoption and market penetration.
  • Customer Insights: Work closely with customers and sales teams to gather valuable feedback and insights, ensuring product marketing strategies align with customer needs and pain points.
  • Sales Enablement: Collaborate with sales and rev ops teams to develop effective sales enablement materials, tools, and training programs to help them succeed in the field.
  • Content Creation: Oversee the creation of compelling marketing collateral, including whitepapers, case studies, videos, and webinars, to support demand generation and thought leadership efforts.
  • Metrics and Analytics: Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives, providing regular reporting to the executive team.
  • Cross-Functional Collaboration: Partner closely with product management, engineering, demand generation, and customer success teams to ensure alignment and successful execution of product and marketing strategies.
  • Budget Management: Manage the product marketing budget effectively, allocating resources to achieve strategic goals and deliver ROI.

What we’re looking for:

  • 15+ years of experience in product marketing, with at least 7 years in a leadership role.
  • Proven track record of successfully launching and marketing B2B SaaS products.
  • Strong understanding of the B2B marketing technology landscape.
  • Exceptional leadership and team management skills.
  • Excellent written and verbal communication skills.
  • Data-driven mindset with the ability to analyze and interpret market data.
  • Innovative thinker with a strategic mindset and a passion for staying ahead of industry trends.
  • Collaborative and cross-functional team player.
  • Experience in the ABM (Account-Based Marketing) space is a plus.


Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you have the experience to succeed in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to making our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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