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Web Producer



Posted on Thursday, January 4, 2024

Introduction to Demandbase:

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

The integrated marketing team is seeking a Web Producer for to handle day-to-day web operations. This is an exciting opportunity to be a part of a world-class Marketing team doing cutting-edge digital marketing using our own products. This is a full-time individual contributor role reporting to the Senior Web Manager.

The base compensation range for this position, not including bonus, is: $100,000 - $135,000

What you’ll be doing:

  • Own and maintain as well as campaign sites
  • Work with the Content, Digital & Segment Marketing teams to create campaign landing pages with SEO tracking and reporting
  • Initiate and run A/B testing using Optimizely to drive optimization of campaign landing pages
  • Seek out and share insights on how to optimize the website, leveraging data from GSC, GA4, and other sources
  • Make content changes throughout the website as needed working with Sales Operations, Marketing Operations, the Data Team, and more to make sure Demandbase on Demandbase is properly maintained and up and running
  • Manage Web Calendar in Asana to give visibility into web projects
  • Manage personalized experiences for all key audiences – including regular testing and validation, optimization, reporting on performance, and working with stakeholders and content owners to update messaging
  • Troubleshoot technical issues with the website
  • Partner with Web Development to ensure projects are managed and completed in a timely manner

What we’re looking for:

  • 4-5 years experience working as a Web Producer or Developer using WordPress
  • Ability to do intermediate level web development tasks
  • Proficient in HTML/CSS

Nice to Haves:

  • Familiarity with typical web tech stacks – GA4, Crazy Egg, SEMRush, Optimizely, Asana, Demandbase a plus
  • Experience with mockup and UI prototyping tools such as Figma a plus

Soft Skills:

  • Excellent project management skills with a proven track record of delivering high-quality work under tight timelines
  • Detail oriented and highly organized, with a keen ability to think end-to-end while keeping projects on track and proactively flagging risks
  • Skilled at coordinating complex projects and aligning multiple stakeholders to achieve business goals, experience working in a Marketing organization a plus


Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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