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Revenue Enablement Manager (Product Enablement)



United States
Posted on Friday, April 19, 2024

Introduction to Demandbase:

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

At Demandbase, it's important that our customer-facing team members are the best users of our product - deeply understanding how to message, how to use, how to articulate value, how to drive adoption of best practices and how to troubleshoot. The Revenue Enablement Manager for Product Enablement will be aligned to one of our top business initiatives. We are open to fully remote candidates located anywhere in the US. Preference will be provided to candidates in our local hiring hubs: San Francisco, Austin, New York City.

The base compensation range for this position, no including bonus, is: $125,000 - $180,000

What you’ll be doing:

  • Manage the revenue enablement flywheel (launch, reinforce, sustain) for product enablement programs, partnering with enablement team members ensuring role-specific clarity and calls to action
  • Develop, maintain and iterate product curriculum to be leveraged in onboarding, internal mobility bridge programs and individual development plans for deeper product knowledge
  • Drive cross-functional collaboration across C-suite (product, sales, customer experience), customer enablement, product managers and product marketing to project manage new product launches including the delivery of enablement content (both live and via enablement technology)
  • Influencing a best in class repeatable motion and bill of materials requirements for sales-readiness and customer-readiness, regularly seeking feedback for an iterative approach
  • Reinforce standards and executive expectations to find the right balance between recommended vs required product enablement programs
  • Track success metrics of product enablement programs using behavioral, performance, and impact metrics from Salesforce, Highspot, Gong, Continu, Zoom, ChurnZero and Outreach

What we’re looking for:

  • 5-7 years of experience in a Sales Enablement, Sales Ops, Product Marketing or similar role at a modern software company - preferably in the ABX/GTM technology space
  • Been there, done that - Product Enablement - preferably in the ABX/GTM technology space
  • An enablement expert over a product expert, with strong stakeholder management with technical experts
  • Experience enabling field with a structured methodology
  • Experience building scalable programs at our size or greater
  • Process-driven project manager leveraging stakeholder management and change management best practices (ADKAR, etc)
  • Experience operationalizing evaluation frameworks (i.e. Kirkpatrick Model) to report on Readiness, Excellence and Productivity
  • A great team member who prioritizes collaboration for scale
  • Bonus points if you’ve used Demandbase before!


Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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