The base compensation range for this position for candidates in the San Francisco CA. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role:
We’re looking for a Manager, Creative Services to lead Demandbase’s creative vision across brand, campaigns, content, and go-to-market moments. This role sits at the center of how our story shows up in the world — translating strategy, narrative, and AI innovation into bold, clear, high-impact creative that moves the market and drives pipeline.

You’ll be responsible for building and running a modern, in-house creative engine that blends AI-powered workflows with human-led creative excellence. From concept to execution, you’ll ensure everything we ship is on-brand, on-strategy, and outcome-driven — helping Demandbase shift perception, stand out in the category, and accelerate growth.

This is a highly collaborative leadership role, partnering closely with Brand, Content, Product Marketing, Growth, and Revenue teams.

Responsibilities

Creative Vision & Brand Expression

• Own and evolve Demandbase’s creative expression across all channels: web, campaigns, product launches, content, social, events, and sales enablement

• Translate our AI narrative and brand strategy into compelling visual and storytelling systems

• Ensure consistency, quality, and differentiation across every customer and market touchpoint

• Push the brand forward — balancing polish with boldness and speed

AI-Powered Creative Studio

• Build and lead a modern creative studio using AI + human-in-the-loop workflows to increase speed, scale, and experimentation

• Identify where AI can enhance ideation, design, production, and iteration — without compromising creative quality

• Establish repeatable systems, templates, and toolkits that enable high-volume, high-impact output

• Continuously optimize creative workflows to reduce friction and accelerate time-to-market

Campaigns, Content & GTM Execution

• Lead creative development for major brand campaigns, product launches, and GTM moments

• Partner with Content and Product Marketing to bring thought leadership, category narratives, and outcomes-based storytelling to life

• Support Growth, Field, Partner, and Sales teams with creative that drives engagement, pipeline, and bookings

• Elevate executive and company storytelling through visuals, presentations, and signature assets

Team Leadership & Collaboration

• Lead and mentor designers, producers, and creative partners (internal and external)

• Act as a strategic creative partner to stakeholders across Marketing, Product, and Revenue

• Set clear creative standards, feedback loops, and decision-making frameworks

• Balance hands-on creative leadership with scalable execution

  
  Qualifications

• 8+ years of experience in creative leadership roles, ideally in B2B or enterprise SaaS

• Proven experience leading brand evolution or repositioning efforts

• Strong background in campaign development, visual systems, and storytelling

• Hands-on experience experimenting with AI tools in creative workflows

• Ability to connect creative decisions to business impact (pipeline, conversion, influence)

• Exceptional taste, high standards, and the ability to move fast without sacrificing quality

• Comfortable collaborating with senior leaders and influencing without authority

Benefits

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.

Compensation Range: $142K - $190K