About the role:

Japan is an important and growing market for Forter. We have an established sales team in the region, with an existing base of globally recognisable clients including ASICS and Bandai Namco. We are looking for a regional Senior Marketing Manager to join us on a full-time basis to help us develop and execute on plans to raise our profile and grow our pipeline in the region.

The Senior Marketing Manager, Japan will report to the Global Field Marketing Director and will work closely with the Japan Sales Director and Japan Alliances Manager to adapt our messaging for the Japan market, as well as planning and executing in-market activities including events, customer advocacy, content creation, and developing our partner marketing program in the region.

What you’ll be doing:

• Become a trusted partner to the internal Japan team, understanding their challenges and the opportunities for Forter in Japan.
• Learn about and track the latest developments in the eCommerce market in Japan, with immediate focus on new JCA payment regulations which come into force in 2025
• Establish marketing priorities aligned to sales priorities and required outcomes (local, regional, global)
• Plan and implement integrated marketing plan consisting of all elements of the marketing mix - digital, content marketing, events, trade shows, direct mail, partner programs - to support Forter’s growth and to amplify awareness of our company and impact in Japan
• Engage key personas from target accounts to build brand awareness, and drive marketing influence on pipeline and revenue (new business, cross-sell/up-sell)
• Look for opportunities to build awareness and further differentiate Forter’s products and services in the Japanese market, e.g. developing customer case studies, working with local partners, developing our Japanese web presence etc.
• Work with product marketing, creative and campaign team to capture local nuances and ensure you have the materials needed across channels and for lead nurture efforts
• Track performance and report on key metrics to internal stakeholders
• Own and manage budget and spend in partnership with the Global Field Marketing Director

What you’ll need:

• 5-7 years of B2B full funnel marketing experience in either SaaS, Enterprise Software or Fintech organization
• Native Japanese level proficiency or similar
• Business English level proficiency
• Problem solving and proactive approach to deliver on required business outcomes
• Enjoy working with a cross-functional team - Sales, Solution Consulting, Customer Success and Partnership
• Analytical firepower and the desire to dig into data, identify opportunities for more efficiency and then iterate
• Experience planning and executing successful multi-touch country marketing plans that drive lead conversion and pipeline creation
• An entrepreneurial spirit: Desire to experiment with new types of activities or content that can deliver differentiated results or help Forter’s signal cut through market noise
• Experience using SaaS marketing tools such as HubSpot, Salesforce, 6Sense and Salesloft would be helpful but not essential

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.

Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:

• Great Place to Work Certification (2021, 2022, 2023)
• Fortune’s Best Workplaces in NYC (2022)
• #3 on Fast Company’s list of “Most Innovative Finance Companies” (2022)
• Forbes Cloud 100 (2021, 2022)
• SAP Pinnacle Awards “New Partner Application Award” (2023)
• Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)

Life as a Forterian:

We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.

At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.

Benefits:

• Competitive salary
• Comprehensive and generous health insurance, including vision and dental coverage
• Restricted Stock Units (RSUs)
• Generous PTO policy
• Half day Fridays

*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.