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Senior Web Marketing Manager



Marketing & Communications
United States · Remote
Posted on Tuesday, March 26, 2024

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

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About the Role:

At Motive, the growth marketing team is responsible for maximizing growth and new customer acquisition across all that we do. The responsibilities of the team span the entire customer journey - from first touchpoint to upsell and retention. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.

We are looking for a growth oriented and experienced Senior Web Strategist to join our high performing marketing web team. The ideal candidate will be responsible for developing and executing web strategies with cross functional stakeholders that are able to deliver against the project goals. As a Senior Web Strategist, you will play a pivotal role in optimizing the user journey and experience, enhancing brand visibility, and ultimately contributing to the company's growth objectives.

What You'll Do:

  • Lead the development and execution of web strategies that align with the project goals.
  • Collaborate with Marketing, Engineering, Creative, and Product teams to create site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
  • Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience.
  • Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights) and use those insights to inform site strategy.
  • Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website visibility and performance.

What We're Looking For:

  • 5+ years of website management and strategy experience
  • Proven ability to collaborate effectively with cross-functional teams and stakeholders.
  • Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Wordpress), A/B testing tools, site analytics and other business intelligence tools.
  • Prefer a candidate with managing an international multi-site environment from the ground up.
  • Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.
  • Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
  • Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others.
  • Ability to adapt to a fast-paced and dynamic work environment, staying proactive and innovative in the ever-evolving landscape.
  • Driven with a growth mindset who can operate as a pace setter

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting
Motive Perks & Benefits
The base compensation range for this role is:
$110,000$160,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.