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VP, Product Marketing



Marketing & Communications, Product
Posted on Tuesday, February 6, 2024

About Pantheon

Pantheon is the WebOps platform for websites that deliver extraordinary results. We believe in putting the magic of the internet in everyone’s hands. That’s why we’re so passionate about helping developers, IT and marketing develop, test, and release website changes faster and more reliably so they can build and maintain websites that create value for their organizations. Our cloud native software makes it easy to securely manage a single website or thousands of websites across multiple teams in one platform.

Pantheon’s core values are Trust, Teamwork, Passion, and Customers First. At Pantheon, we work hard and play harder, valuing individuality, humor, and balance. We're enthusiastic participants in several open-source communities and have real relationships with many of our most active customers. If all of this sounds interesting to you, read on!

The Role:

We’re looking for a Product Marketing leader to be a key member of our marketing leadership team, responsible for leading the Product Marketing team at Pantheon. In this role, you will develop and execute messaging, positioning and content strategy; demand programs and campaign assets; product value propositions to the target personas; product launches; sales enablement content and competitive programs that drive the awareness and demand for our products and solutions.

What you need to Succeed

In this role, you will need to develop a deep understanding of our customers and prospects, our community, and the challenges they face. You will set the direction for how we communicate our value proposition and engage prospects from lead and account acquisition, engagement, pipeline acceleration, customer acquisition and retention.

  • Build and execute a product marketing strategy to help build awareness and drive demand for our products and solutions in the market.
  • Develop differentiated, value-based product positioning and messaging frameworks that resonate with our target buyer persona using customer research and competitive insights
  • Create compelling content to help prospects and customers understand the value propositions, use cases and competitive differentiation.
  • Lead the content creation process for items including web content, collateral, demand gen assets, success stories, presentations, industry articles, press releases and more
  • Partner with our customer lifecycle, digital demand, and Field marketings team to drive cohesive customer journeys through targeted demand gen and nurture programs
  • Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for our product offerings
  • Demonstrated success in developing and executing go-to-market strategies, including product launches and field enablement
  • Provide input and strategy into product roadmap and pricing based on market and customer research finding, industry analyst interactions and competitive findings
  • Experience with creating ROI/TCO messaging and sales tools to help customers understand the value of Pantheon and make the business case for purchasing.
  • Work collaboratively with a range of stakeholders including sales, product management, digital marketing, PR and field marketing to create and support go-to-market initiatives

What you Bring to the Table

  • 10+ years of B2B SaaS Product Marketing experience. Evangelist or DevRel experience is also relevant.
  • 5-7 years of experience in the web technologies industry
  • Outstanding written and verbal communications skills
  • Strong experience writing unique and compelling content for a diverse set of influencer and decision-maker personas
  • 5+ years of progressive management experience, with an emphasis on leadership, and engaging stakeholders in product marketing role

What We Offer

We have all the usual perks and benefits but what we can really offer you is a fantastic work environment powered by an amazing team.

  • Industry competitive compensation and equity plan
  • Flexible time off, sick days, and 13 paid holidays
  • Comprehensive medical insurance including Health, Dental and Vision
  • Paid parental leave (plus fertility, adoption and other family planning benefits)
  • In-office workspace (San Francisco)
  • Monthly allowance for wellness, reading and access to LinkedIn Learning for continued development
  • Events and activities both team-based and company wide that inspire, educate and cultivate

Pantheon is an equal opportunity employer and we welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law. Pantheon complies with federal and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If you need a reasonable accommodation due to a disability for any part of the interview process, please contact Pursuant to local and federal regulations, Pantheon will consider qualified applicants with arrest and conviction records for employment.

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

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