Head of Creative
Proxy
Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped 2.5 million people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
Oura is looking for a visionary leader, chief storyteller to shape our creative direction across brand and product. This person will lead innovative, differentiated and award-winning work, all while ensuring alignment with our mission. They must have a deep sense of collaboration & communication, an exceptional eye for quality, and a desire to lead our creative team and external partners. The ideal candidate will possess a unique blend of creativity, strategic thinking, and leadership skills. Reporting to our Chief Marketing Officer, this role will craft all creative expressions of Oura around the world in a rapidly scaling brand that is deeply loved by its users.
More specifically, they will lead the concept and delivery of solutions across a wide range of channels including .com, product (UX), brand, packaging, advertising, digital media, retail experiences, B2B, social, lifecycle and more. The ideal candidate has extensive experience leading creative work for iconic, loved global brands that have experienced rapid scale. This role can be fully remote anywhere within the United States or a hybrid of remote/in-person if based in the San Francisco Bay Area.
We have offices in San Francisco and San Diego for those who prefer hybrid or office settings. Oura employees in other major cities (like LA, Boston and New York) occasionally gather informally at local co-working locations.
What you will do:
- Creative Leadership:
- Develop and articulate a compelling creative vision that aligns with the mission, brand, and business goals and resonates with our target audience.
- Foster a culture of creativity and collaboration within our internal and external creative teams.
- Strategic Direction:
- Collaborate with executive leadership to define and execute the brand’s creative strategy across all platforms and touchpoints.
- Identify trends, insights, and opportunities that inform creative direction and enhance brand positioning.
- Team Management:
- Lead, mentor, and develop a diverse team of designers, copywriters, and other creative professionals. Should have a strong operational mindset and vision for the team.
- Oversee the recruitment and talent development processes to build a high-performing creative team.
- Delivery across All Brand Touchpoints
- Lead deployment of Oura creative across everything from film and .com to retail and commercial (B2B).
- Work closely with product development, engineering and marketing to ensure that the creative vision is integrated into every aspect of our product and customer experience
- Campaign Development:
- Generate innovative ideas for advertising campaigns, leveraging deep expertise that generate earned media and incorporate experiential elements, including out-of-home and digital activations.
- Drive the conceptualization and execution of innovative concepts that engage and inspire our customers.
- Ensure consistency and quality across all creative outputs, from advertising to product design.
- Cross-functional Collaboration:
- Work closely with operations, marketing, product, finance and technology teams to ensure a cohesive brand experience and effective GTM.
- Partner with external agencies and vendors to amplify creative efforts and expand capabilities.
- Global Expansion
- Deliver brand right and consistent story that is locally relevant across the globe.
- Collaborate with Best-in-class Partners
- Lead the sourcing, selection and execution with key strategic external partners.
- Develop partner bench strength of best-in-class experts across all verticals.