Thread AI

Thread AI is focused on building an AI-native workflow orchestration engine and is looking for dedicated individuals to join its growing team. Our goal is to make infrastructure simple for enterprises and public sector agencies seeking to get the most from AI.

Headquartered in New York, our growing team is a group of AI, product, and engineering experts, who have a track record of creating and executing against complex workflows and infrastructure

Engineering Culture

We're a small and committed technical team that oversees engineering, research, design, product, and operations. We believe that a small dedicated team with a flat structure and collaborative culture can move faster and build better products than large hierarchical organizations.

About the Role

We are looking to add another builder to our fast growing team, bringing a GTM marketing perspective. We’re a team of engineers who’ve built something truly valuable for our customers and now, we’re looking for a marketer to help us share that story. This individual will be critical, as we are looking to stand out and capture mindshare in the race to implementing AI powered workflows and agents at enterprises.

This role will involve all parts of marketing an emerging AI solution including owning our brand voice, creating our product positioning, building messaging arcs to be leveraged by sales, raising Thread’s awareness in market, and helping to hone how we define our value proposition to customers.

Responsibilities

• Run point on brand and product marketing as we aim to capture mindshare in a highly competitive and fragmented space

• Identify customer needs, key segments and personas, and help with crafting the overall GTM strategy

• Serve as the owner of “our voice” - from social media, to product marketing, to external activations and partnerships

• Anchor or message our unique founder brand and early customer successes to share the story of Thread

• Build messaging arc and assets to be used by sales

• Account-based marketing, demand generation, and operations - so we can build a powerful marketing machine with the right metrics and KPIs

• Actively collaborate across product and sales on all of the above

What We're Looking For

• 5+ years of marketing or GTM experience

• Is comfortable moving between strategy and execution, thriving in ambiguity, and being comfortable establishing processes for new endeavors

• Ability to understand the technical differentiators of our product, and communicate craft marketing strategy and an GTM playbook around these areas

• Ability to develop brand strategy around thought leadership and visibility, and has the right industry context on key events, partnerships, and more in the AI infrastructure ecosystem

• Experience at a start-up or in a rapidly growing company and thrives under pressure

• Experience with reporters and journalists, and can bring a book of relevant business across editors, publishers, podcasters, etc.

• Experience with inbound marketing strategy - can build the right metrics and KPIs to measure channel performance

Nice to have:

• Experience in marketing technical products

• Any background in PR or backgrounds adjacent to PR

We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, or age, we encourage you to apply!

Don’t meet every single requirement? If you’re excited about this role and the company but your past experience doesn’t align with every qualification, we still encourage you to apply anyway - we'd love to get to know you and see if there's a place for you at Thread!

Compensation

$160,000 - $200,000 + Equity

Applicant must be a U.S. citizen or national or U.S. lawful, permanent resident