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VP of Marketing



Marketing & Communications
New York, NY, USA
Posted on Thursday, January 25, 2024

About Vantage:

Vantage is a cloud cost visibility and optimization platform, alternatively known as a FinOps platform. We help companies of all sizes manage their cloud infrastructure costs: everything from individual developers all the way up to multiple Fortune 500 customers. Our co-founders are industry veterans who have been former infrastructure engineers and product managers at DigitalOcean and AWS. The company is an efficient and hard working team of ~30 employees across the US with a New York City center of gravity. As we transition to the growth phase of the business, it’s likely our team size will at least double into 2024.

Our current customers include Square, Aflac, Rippling, Compass, Barstool Sports, PBS, PlanetScale, and Starburst.

Vantage has raised $25M in total venture capital, most recently a $21M Series A financing round in March of 2023. Our investors include outstanding, top-tier investors including Andreessen Horowitz, Scale Venture Partners, Matthew Prince (Co-Founder & CEO, Cloudflare), Calvin French Owen (Co-Founder, Segment), Ben and Moisey Uretsky (Co-Founders, DigitalOcean), Stephanie and Nat Friedman (CEO, Github), Julia Lipton, Brianne Kimmel and others.

About The Role:

Vantage is looking for an experienced VP of Marketing to be based out of our NYC office. This person will be the single-threaded leader for all marketing activities at Vantage. Vantage has a solid foundation present already with hundreds of companies signing up every month organically inbound. We’re looking for a leader to drive multiples on what we already have in place to scale a best-in-class marketing organization, develop and coach our existing team and recruit for gaps in our current marketing organization.

The VP of Marketing will be a member of the executive team alongside CEO, CTO, VPs of Sales and People.

What You Will Do:

  • Create highly differentiated go-to-market strategy with key stakeholders to strengthen our customer engagement across all products.

  • Drive efficient top-of-funnel acquisition of qualified new leads.

  • Drive traffic to our web properties.

  • Manage and develop our growth, content marketing and product marketing management individual contributors.

  • Recruit across product marketing, content marketing, community and performance marketing functions.

  • Define the processes, workflows and infrastructure by which the Marketing teams function and to ensure we can effectively deploy products at scale

  • Empower the team - clearly articulate goals for success by providing resources and direction for them to execute

  • Set the prioritization framework, KPIs, and mindset for our Product Marketing function. Coach, mentor, and scale a team of managers and individual contributors

What We're Looking For:

  • An experienced professional with a minimum of 10 years of relevant experience with the cloud, physical, on-premises infrastructure or other enterprise technology

  • A strong, collaborative people manager with a minimum of 3+ years of second-line leadership experience

  • An organization builder with experience setting up team infrastructure and processes that keep business objectives in mind

  • A trusted leader with an executive mindset and proven skill in mentoring, hiring, and developing employees

  • A strong presenter with an ability to command an audience and tell compelling stories

  • A strong interpersonal communicator with high emotional intelligence

  • Working knowledge of cloud infrastructure

  • Someone who has seen what great marketing looks like at a well-performing organization.

  • A kind person.

Pay & Benefits

The estimated annual US base salary range for this role is $250,000 to $350,000. This salary range may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.

Additional benefits for this role may include: equity, 401(k) plan; medical, dental, and vision benefits; and education stipends.