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Director Of Brand and Corporate Communications



Marketing & Communications
Tel Aviv-Yafo, Israel
Posted on Friday, January 5, 2024
WalkMe (NASDAQ: WKME) is growing and we want you to join us! Have you ever wanted to work for an industry leader? Well, how about an industry creator?! At WalkMe, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to measure, drive, and act to ultimately maximize the impact of their digital transformation and accelerate the return on their software investment. And with over 2,000 clients, including more than a third of Fortune 500 companies, working with us daily, we’re changing how enterprises interact with their technology.
So, if you’re looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!
As a Director of Brand and Corporate Communications at WalkMe you will lead the integrated brand and communications strategy, overseeing both the brand identity and corporate communications functions. This senior leadership role will report directly to the VP of Corporate Marketing and will play a critical role in shaping and enhancing WalkMe’s brand presence and reputation globally.

What will you actually be doing?

  • Strategic Leadership: Develop and implement comprehensive brand and corporate communications strategies that align with WalkMe’s mission and business objectives.
  • Brand Management: Define and maintain WalkMe’s brand identity, ensuring consistency across all marketing materials, digital platforms, and communications.
  • Corporate Communications: Lead corporate communications efforts, including public relations, media relations, executive communications, and thought leadership programs.
  • Content Creation: Oversee the creation of press releases, bylined articles, blog posts, presentations, and other communication materials
  • Media Relations: Manage relationships with global PR firms, media outlets, and influencers to enhance WalkMe’s brand visibility and reputation.
  • Cross-Functional Collaboration: Work closely with product marketing, demand generation, and other marketing teams to support product launches, major events, and integrated marketing campaigns.
  • Market Research: Conduct market research and monitor industry trends to inform brand and communications strategies.
  • Team Leadership: Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.

What should you bring to the table?

  • 10+ years of experience in brand management and corporate communications, preferably in B2B software/SaaS.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
  • Proven experience in people management, including leading, mentoring, and developing teams within a corporate setting. - Must
  • Demonstrated success in developing and executing brand strategies(A-Z) . - Must
  • Experience in global brand management and adaptability to fast-paced environments.
  • Proven Track Record: Demonstrated success in securing top-tier media coverage and elevating executive thought leadership.
  • Content Development: Hands-on experience creating content across various formats.
  • Exceptional written and verbal communication and presentation skills. - Native English speaker
  • In-depth knowledge of digital marketing, social media trends, and public relations.
  • Industry Knowledge: Familiarity with WalkMe’s products and the digital adoption platform industry.
Why WalkMe?
As one of the world’s leading SaaS companies, WalkMe enables you to partner with some of the most creative, innovative, and dedicated people in the business. And when we’re not hard at work powering digital adoption, you’ll find us relaxing with a cup of coffee.
So why should you work for WalkMe? For starters:
●We’re ranked by Dun & Bradstreet as one of the TOP 20 software companies to work for in Israel.
●We were recognized by Deloitte as the 6th fastest growing software company in the world.
●We’re publicly traded on the Nasdaq stock exchange.
●We provide you with the latest cutting edge tech to power your work while developing and advancing your career
●We manage at eye-level, giving you the chance to work with anyone at the company. Want to pitch an idea to one of WalkMe’s founders or work on a project with our CEO? You’ve come to the right place.
●We recognize that you have a life outside the office. Whether it’s picking up the kids or taking some time off for yourself, we make sure you keep your work-life balance.
And that’s just the beginning! We could go on and on, but it would probably be easier to just apply and find out more.
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