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Senior Product Marketing Manager, Competitive Intelligence



Marketing & Communications, Product
Austin, TX, USA
Posted on Saturday, May 25, 2024
WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize and unlock the full potential of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and seamless automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.
At WalkMe, we are looking for a driven and innovative Senior Product Marketing Manager, Competitive Intelligence to help inform our go-to-market efforts by deeply understanding the competitive landscape and owning timely communication to our sales, product, partner and marketing organizations. The ideal candidate brings experience with SaaS products and AI applications, possesses strong critical thinking skills, and exhibits a proactive, can-do attitude.

What You'll Own

  • Build and manage a world-class competitive intelligence program to serve as the internal authority / SME on competitive and market dynamics
  • Build and deliver clear, compelling, fact-based enablement materials - slides, battlecards - highlighting WalkMe’s product and technology differentiation
  • Track, analyze, and share timely responses to market announcements
  • Recruit and cultivate a powerful internal network of intel sharing through company team members and existing company channels
  • Collaborate with marketing, product, and field teams to help drive competitive positioning strategies and influence product roadmap and messaging
  • Spearhead the win/loss analysis program and help drive action across the GTM motion based on key insights
  • Utilize competitive intelligence tools and platforms to automate and enhance research processes. Experience with AI tools is a plus.

What You Need To Succeed

  • 5+ years of product marketing experience with proven experience in B2B SaaS marketing — Platform and multi-product experience is a plus
  • Strong business acumen to analyze competitive strategies and propose effective countermeasures
  • Exceptional communication skills: verbal, written, and visual
  • Demonstrated track record of success in technical / product marketing, competitive analysis, sales engineering, or other closely related function
  • Great networker, with the ability to work across the entire company, from executive staff to individual contributors in sales, engineering, marketing, and more
  • Aptitude for translating technical features to business value
  • Ability to rapidly develop credibility and harness relationships

What Sets Us Apart

  • At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.
  • We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation. We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic.
  • Flexible Work Arrangements: We offer remote/hybrid and flexible hours to help manage work commitments and personal life effectively.
  • Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
  • Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
  • Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.
  • WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
  • WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
  • Join our dynamic team and contribute to the success of our products by providing users with an exceptional experience through WalkMe. If you are passionate about enhancing user experience and have a keen eye for detail, we would love to hear from you.
Our job titles may span more than one career level. The starting OTE for this role is between $150,000 and $171,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and RSUs as part of our competitive total rewards package.
WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.