Senior Product Marketing Manager - Temporary Position
WalkMe
Marketing & Communications, Product
Tel Aviv-Yafo, Israel
Posted on Thursday, July 18, 2024
WalkMe (NASDAQ: WKME) is growing and we want you to join us! Have you ever wanted to work for an industry leader? Well, how about an industry creator?! At WalkMe, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to measure, drive, and act to ultimately maximize the impact of their digital transformation and accelerate the return on their software investment. And with over 2,000 clients, including more than a third of Fortune 500 companies, working with us daily, we’re changing how enterprises interact with their technology.
So, if you’re looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!
As a Senior Product Marketing Manager, you will be responsible for driving the positioning of WalkMe’s products and developing differentiated messaging that resonates with customers, prospects, and partners. We’re innovating fast to accelerate digital and AI transformation for organizations around the world and you’ll be in the forefront of bringing new products to market. You will partner with our product and R&D teams to influence our product strategy, develop effective positioning, and launch new capabilities. You will also work with global GTM teams in sales and customer success to help them position WalkMe for success.
*** The role is a temporary 8 to 9-month position for maternity leave replacement.
What will you actually be doing?
- Analyze and understand customer needs to create repeatable winning strategies including differentiated positioning, value-based messaging, market shifts, product requirements, pricing and packaging, customer evidence, and content.
- Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers.
- Translate product functionality and technical details into user benefit and value.
- Orchestrate product launches by coordinating efforts across GTM and R&D teams.
- Gather information from customers, sellers, customer success, and industry experts to shape product roadmap and drive go-to-market execution.
- Perform sales training to ensure field effectiveness in positioning and selling WalkMe products.
What should you bring to the table?
- 3+ years of product marketing experience with proven experience in B2B SaaS marketing — Platform and multi-product experience is a plus
- Previous experience with products sold into HR, Sales, or IT departments - Advantage
- Excellent English written and verbal communication skills - Must
- Intellectual curiosity with an innate desire to bring new category-defining products to market
- Broad analytical skills to source relevant information that informs and validates product positioning and messaging
- Proven storyteller with the ability to enable others to deliver memorable product narratives
- Strong writing skills, with the proven ability to translate technical related topics into external marketing content
- Strong project management, presentation, and communications skills
- Independent self-starter with ability to collaborate effectively across teams
- Growth mindset with a strong bias to action
- The role is a temporary 8 to 9-month position for maternity leave replacement
Why WalkMe?
As one of the world’s leading SaaS companies, WalkMe enables you to partner with some of the most creative, innovative, and dedicated people in the business. And when we’re not hard at work powering digital adoption, you’ll find us relaxing with a cup of coffee.
So why should you work for WalkMe? For starters:
●We’re ranked by Dun & Bradstreet as one of the TOP 20 software companies to work for in Israel.
●We were recognized by Deloitte as the 6th fastest growing software company in the world.
●We’re publicly traded on the Nasdaq stock exchange.
●We provide you with the latest cutting edge tech to power your work while developing and advancing your career
●We manage at eye-level, giving you the chance to work with anyone at the company. Want to pitch an idea to one of WalkMe’s founders or work on a project with our CEO? You’ve come to the right place.
●We recognize that you have a life outside the office. Whether it’s picking up the kids or taking some time off for yourself, we make sure you keep your work-life balance.
And that’s just the beginning! We could go on and on, but it would probably be easier to just apply and find out more.
Learn more about Digital Adoption Platform (DAP): https://www.walkme.com/digital-adoption-platform/
Take a look at our company culture: https://www.instagram.com/life.at.walkme/
Check out the latest WalkMe updates: https://www.linkedin.com/company/walkme/
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